Be careful Zynga, Chinese game giant to come to the United States
Chinese online gaming market is very great, according to the international data corp statistics, from the normal casual games to large multiplayer online game, the game income in the first half of this year than last year rose 16.9%, to 23.5 billion RMB in China. 71.6% is obtain in the domestic. Now Chinese explosive broadband and mobile users seems to have slowed the growth rate of the trend, some Chinese leading game business are heading to find a way out west. Grand is one of the typical representative, it is one of Chinese major game publishers. Now grand has made Germany massively multiplayer online games (MMOG) eFusion operators most of the business. Big Eyedentity studio will eFusion together with in Europe to publicize their "Dragon Nest MMPORG" massively multiplayer online role playing games.
MICGadget report: perfect time and space is a headquarters is located in Beijing's leading online game developer and operator. Mainly based on the independent research and development of the game engine and game development platform development network game. The perfect time and space is expected to overseas business income which accounts for 30% of total revenue than last year's 10% is significantly higher. Perfect time and space is now in the United States, Japan and Europe established the branch company. Chinese Internet giant tencent last year $231.5 million acquisition of the American game studios Riot Games. Earlier this year a stake in the U.S. the game developers Mochi Media.
The game developersin us should not be lightly, Chinese online game is very developed. The fourth quarter of 2011, and about 20.4 million users active in Grand's platform. An average of 4.5 million people a month each game cost 928000 yuan. Shanda also have been trying to go out of the country, it will own business development in Thailand, Indonesia, Russia and Germany, compared with the same period last year, it overseas sales growth of 89%. This is to the western game giant Zynga and Playfish threat? I'm afraid it would not necessarily. On the contrary, Zynga wish to help China game developers tap into the United States. Zynga China gm Andy Tian says, "to use the platform to help China Zynga game developers tap into overseas market"--in the next few months, more Chinese game will launch in western countries. But Zynga or need to be careful! Whether in the U.S. or a partnership, in the far east, said the western participate in market mechanism gradually to mature. Andy Tian says, Zynga's first task is to strengthen and tencent and sina micro bo cooperation.
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